Suzuki Pakistan Launched My Suzuki My Story, Ecstar & Upgraded Swift
The grand launch event of Suzuki Pakistan took place at the Marriott Hotel Karachi on November 10, 2023.
The event covers three main announcements by the company;
Launch of MSMS season 4
Introduction of the upgraded All New Swift Model
Launch of ECSTAR – Suzuki Global brand of Engine Oil
The Managing Director (MD), Mr. Hiroshi Kawamura of Suzuki Pakistan, took the stage and addressed the audience about the unique digital campaign by PSMC based on user-generated content "My Suzuki My Story." he talked about how the campaign revolved around the emotional connection of the brand with its customers. He also emphasized on Suzuki's legacy in Pakistan's market.
My Suzuki My Story is a digital campaign where loyal customers share their brand experiences on a competition-based platform.
The excitement peaked when the Top 3 winners and the prizes for MSMS 4 were announced.
- 1st Price - A brand-new Alto 660 cc.
- 2nd Prize – Trip to Europe
- 3rd Prize – GSX 125 Motorcycle
After MSMS, an insightful speech was delivered about the launch of the upgraded safety features and their implementation in all variants of the All-new Swift. The objective is to provide standardized and top-notch safety features to the valuable customer, which include;
- Six airbags
- Front and rear fog lamps
- Seatbelt reminders for all seats
- Headlamp levelling, headlamp auto-light sensors, and
- Child seat anchors, ensuring the safety of Suzuki owners.
Along with the introduction of MSMS Season 4 & upgraded Suzuki Swift, the event ended with the introduction of Suzuki ECSTAR, a global oil brand of Suzuki Genuine Oil.
"Ecstar" was rebranded from SGO to elevate its quality to meet international standards, providing customers with a globally recognized product.
The event came to a heartwarming conclusion with a promise to strengthen the bond with Suzuki customers through the launch of MSMS4. This event is a testament to Suzuki's commitment towards its customers and the memories they share with their beloved cars.